ashirwad group

Leading Towards Excellence

Lead detergent is one of the India's fast growing & distinguished brand in detergent, fabric care & household cleaners products.

Ashirwad Group is the prominent leading detergent manufacturer which was established in 1994 and forms as SAGAR Soap. Now, with having vast & a large number of experience, it has grown steadily, but strongly & earned the revolutionary reputation in the in detergent & fabric care, with having wide range products in entire Gujrat & company also deal with neighbor states like, Rajasthan, Maharastra, Madhya Pradesh, Haryana, Telangana, Karnataka in India. We distribute a wide range of highly reputed and successful brands covering various segments such as detergent powders, detergent cake, oil soaps, shining powder, dishwash tub, dishwash bar, toilet cleaner, glass cleaner and other household cleaners.

The company has most modern manufacturing facilities, generously invests in upgrading its facilities and constantly innovates to fulfill the needs of the consumers and customers. Our energetic and ambitious team shares the common passion of delighting our customers, wherever they are. We will delight our consumers and customers by consistently offering them the best products in the cleaning and hygiene segment at competitive prices.

Our Core Values

We are leading detergent manufacturer with the state of art technology, We follow strict quality driven process to execute quality products. Trust, Teamwork, Innovation, Ethic Values, Customers and many more are our top most priority and core values.

core value


We will delight our consumers and customers by consistently offering them the best products in the fabric care, cleaning and hygiene segment at competitive prices. Our consumers and customers will get the best value for their money by choosing our products.

Our Mission

We now aim to offer top quality products at affordable prices by directly dealing with the consumers and passing on the benefit of savings on marketing costs to the consumers. We are improving our product quality by improving our technical skills.

Our Vision

We will develop innovative products at an affordable cost with the latest technology using the best human resources for the benefit of all the stakeholders as well as our end users. We also always focused on developing skin friendly products for better use.

Our Glorious Journey


Initially, Ashirwad Group began manufacturing and marketing of oil soap in 1994 as SAGAR soap brand name to cater targeted at local rural consumers.


After a successful response of our oil soap, we had added more two products in same our product family gradually detergent powder & detergent cake to satisfy our clients requirements.


After achieving rapid growth & success during seven successful years we had renamed our brand with LEAD detergent with the bright & refresh vision of the catering entire market with few more new additions of products in our product family like dishwash tub, dishwash bar, transperant soap & shining powder. We had also added multiple packaging forms for detergent powder.


After 2006, we have expanded our business within entire Gujarat with our wide range of products like detergent powder & fabric care products, meanwhile we got government registration confirmation of our LEAD detergent brand. From here on the company expanded its distributor database to entire Gujarat, Maharashtra Rajasthan & Madhya Pradesh territory also.


The company has become well equipped with most modern manufacturing facilities to achieve a desired production ratio to come out as a leading detergent brand in north Gujarat territory with adding a few more new products as well as various packaging identity.


As gradually innovation & daily improvement of every product quality & skin friendly, we have launched premium segments for detergent powder products, also focus on few more products.


Under demand and concerns of the consumer about hygienic toilet wash, we launch toiler cleaner with solid leading power. Our aim to give complete care for all types of toilet.


We are growing every day and every second to focus products individually and improve quality of products, we form three different companies under ashirwad group to enhance product shelf life and to bring more products easily in the market with the use of modern state-of-art technology.


Our research and development, personnel draws our attention to focus on Concentrated Gel for clothes as well as utensils. We crafted such suggestion and prepared premium quality liquid detergent for easy and quick wash, liquid for ultra cleans and shining kitchen utensils.


Years ofExperience







Why Choose Us

Over the years lead has established itself as a law abiding and responsible corporate citizen alive to its social and environmental obligations. Furthermore, we specialize in offering these products in customized designs in order to suit the variegated requirements of our patrons.

Some of the other attributes that have helped us in acquiring a reputed position in amongst our competitors are:

  • Procurement
  • Processing
  • Quality Analysis
  • Proficient Workforce
  • Research & Development
  • Industry Leading Prices
  • Ethical Business Policies
  • State-of-the-art Infrastructure
  • Efficient Logistics Department
  • Quality Product Execution
Why Choose Us
Clients Words


We were generally used to random detergent brands in the past 10 years, but after receiving Lead detergent products from last 1.5 years our every customer is very happy and delighted.

Mahalaxmi Agency

Balotra (Rajasthan)

Lead detergent brand is the top most brands of detergent in India. We are customer of Lead detergent for a very long time, their liquid detergent and detergent cake products are very fine. We are very satisfied.

MSA Marketing

Nizamabad (Telangana)

We use Lead detergent liquid to clean anything, especially our clothes. It gives good smell and odor to our clothes, We found that our clothes did not lose their color and brightness. We recommend every one to go for lead liquid detergent.

Hussain Traders

Dahod (Gujarat)

Lead detergent is one of the leading detergent powders, cake and liquid manufacturer, we use all of lead products which are very efficient and removing strong stains on clothes and bed sheets, in just pocket friendly prices and superb quality.

Manibhadra Provision Store

Bhuj (Gujarat)

Lead detergent products are very good. The overall quality is better than other in the market. Thanks to lead detergent team, we love your products.

Maa Traders

Iqbalgadh (Gujarat)

Lead detergent gives a super quality of all products and the best prices. Always products delivered in a given time period.

Krishna Sales Agency

Harij (Gujarat)

Lead detergent products are efficient and having super cleaning power. We recommend everyone to use lead products, specially lead's premium quality detergent powder is best.

Sethiya Egency

Anjar (Gujarat)

We love to use each and every product of lead detergent products because it comes with uncompromising with the quality and one of the best and pocket friendly prices are the major reasons.

Shakshi Enterprise

Mandi Dabwali (Haryana)

Quality Values

We have never deviated from our commitment to deliver only quality products in the market.

Clients applaud us for our quality products, as the entire range goes through stringent quality tests before it get packed for delivery. Our strict quality monitoring has paid dividends in form of quality, to ensure excellent quality, entire raw material used in production is procured from vendors known and that too is thoroughly checked before being used for manufacturing of final products.

Quality Values

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